Wet n Wild Photo Focus Foundation – Soft Ivory

Wet n Wild Photo Focus Foundation – Soft Ivory

Why People Use It : 

Photo-friendly: Specifically developed to avoid white cast under flash and adjust across lighting conditions.

Outstanding value: Widely hailed as a high-performing, yet wallet-friendly foundation — often compared to luxury formulas.

Shade match: Soft Ivory is often described as more neutral-toned compared to Porcelain, making it a better fit for many fair skin tones.

How to Get the Best Results :

1. Shake well before use to activate the light-diffusing formula.

2. Apply gently from the center outward using a damp sponge or brush, for medium coverage. Build up as needed for fuller coverage.

3. Blend thoroughly, especially around the jawline and hairline, to avoid streaks or uneven coverage.

4. Finish with powder if needed, especially in oily areas, to maintain matte wear.

5. Use additional setting products (like a mattifying primer or setting spray) if you’re prone to separation or shine.

Cautions : 

May emphasize dry patches — users with dry skin reported clinging; pre-moisturize or exfoliate beforehand.

Scent and applicator feedback — some find the smell “chemical-like,” and the included spatula/paddle applicator a bit awkward.

Possible flashback — while minimized, some users still noticed flash issues depending on preparation or application (lighting posts on Reddit reflect mixed experiences).