Soft Ivory

Wet n Wild Photo Focus Foundation – Soft Ivory

is a lightweight, camera-ready foundation formulated with a matte, light-diffusing complex designed to minimize flashback and deliver a flawless complexion across various lighting conditions. Tested under seven different lighting scenarios—including flash photography—it aims for a “no-filter” perfection that’s seamless in photos. The formula offers buildable medium coverage with a natural, restrained finish that blurs imperfections while feeling comfortable on the skin. It blends effortlessly and keeps makeup looking polished, making it an affordable staple for everyday wear. Though budget-friendly, it doesn’t compromise on performance or shade range—available in a wide spectrum of 20 shades. Vegan and cruelty-free, it’s a go-to for those seeking a dependable matte foundation in a soft ivory tone.

Made In The U.S.A